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Ralph Lauren and the history of his brand

Ralph Lauren Homage

Ralph Lauren ..the symbol of street aspiration

“I’ve all the time had a transparent imaginative and prescient. I needed to develop high quality merchandise and create an entire world round that. It means taking dangers, going with what you’re feeling, however by no means dropping sight of your imaginative and prescient and conviction.” – Ralph Lauren with these phrases, Ralph Lauren defines the philosophy upon which he has constructed a worldwide life-style model representing the very best in American design, exemplified by understated sophistication and the utmost consideration to element.

Ralph Lauren is likely one of the world’s most revolutionary design and enterprise leaders, and a cultural icon who has constructed a multi-billion dollar world brand over the previous 40 years. A real trend icon, Ralph Lauren’s profession has spanned 4 many years which have resulted in quite a few distinctive tributes for his function throughout the trade. Lauren is the one designer to obtain the Council of Style Designers of America’s (CFDA) 4 highest honors – the Lifetime Achievement Award, the Womenswear Designer of the 12 months Award, the Menswear Designer of the 12 months Award, the Retailer of the Yr Award, in addition to the CFDA’s Humanitarian Management Award.

In June 2007, the CFDA awarded Lauren the primary ever American Fashion Legend Award and in 2009 he obtained the inaugural CFDA “Well-liked Vote Award”. In celebration of his contribution to American style, he was additionally among the many first designers inducted into the Style Walk of Fame in June 2000. Past the accolades he has obtained for his mark on the trade, Lauren can be acknowledged for his sturdy dedication to philanthropy, both personally and corporately. After serving to create the Nina Hyde Center for Breast Cancer Research at Georgetown College with the late Katherine Graham in 1989, he led the style business in its help of breast cancer research with the CFDA initiative Fashion Targets Breast Cancer in 1994. Lauren additionally based the Polo Ralph Lauren Foundation. Established in April 2001, it helps initiatives that profit cancer care and prevention, instructional and volunteering applications for underserved communities. Among the many company’s main philanthropic commitments are Pink Pony, the Ralph Lauren Middle for Most cancers Care and Prevention, and Save America’s Treasures.

Lauren has additionally been acknowledged for his groundbreaking initiatives in sports advertising, web site and mobile know-how, in addition to his signature cinematic promoting campaigns and retail ideas. For over 42 years, Ralph Lauren has cultivated the iconography of America into a world lifestyle empire. Whether or not it’s a reflection of the New England coast, Native American tradition, or Hollywood glamor—Ralph Lauren embodies an expression of timeless type that’s acknowledged and coveted world wide.

At this time, the Firm is a front-runner within the design, marketing and distribution of premium way of life merchandise in 4 classes: attire, home, accessories and fragrances. The Firm’s model names, which embrace Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, Blue Label, Lauren by Ralph Lauren, RRL, RLX, Rugby, Ralph Lauren Children wear, American Living, Chaps and Membership Monaco, represent some of the well known households of shopper manufacturers. Polo Ralph Lauren operates over 300 shops worldwide, with latest worldwide growth in Dubai, Korea, and Paris.

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